Consumers today are an evolved lot. While earlier a customer would have simply bought an item from a retail store on the basis of material quality and its affordability, the new-age consumer has another box that needs to be ticked before they decide to buy your product.
Today, they want to know the effect of your product (and your business) on the environment.
If the product you are selling is not sustainable, you can lose a sizable chunk of your customers in the near future.
According to the McKinsey apparel CPO survey, there has been a 500% increase in the number of sustainable fashion products launched over the past two years. That number is only going to increase in the coming years, with the consumers becoming more and more conscious of the environment.
This means your competitors are probably figuring out ways to make their business and products more sustainable.
Thankfully, using RFID technology has had a huge positive impact on the Retail industry when it comes to driving sustainability.
Sustainability is a societal goal with three dimensions (also called pillars): the environmental, economic, and social dimensions. This concept can be used to guide decisions at the global, national, and at individual consumer levels.
Read More Visit https://www.barcodeindia.com/blog/3-ways-rfid-technology-is-driving-sustainability-in-the-retail-industry/
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